Southwest May Have Assigned Seats In The Future Incoming Ceo Says
Assigned seating may be in Southwest’s future, the airline’s incoming CEO said at a virtual town hall this week. The airline, long known for its unique way of doing things, does not currently assign seats but instead gives passengers a boarding group and reserved boarding number when they check in. However, incoming CEO Robert Jordan, who was previously the airline’s executive vice president and will officially take the reins in February, said it may be time for a change....